It was 1970s when Alfya, a mother of two, began tailoring clothes and selling them to make ends meet. Alfya’s granddaughter, Rabia, grew up watching her grandmother sew and developed an interest in sewing even when she specialised in Sciences.

Alfya’s two daughters and granddaughter left their jobs from different industries to start an all-women business in 2017 - Alfya Atelier. In hopes to spread the joy of sewing, they started a sewing academy and offer tailoring and alteration services.

In 2019, Alfya Atelier converted to become a Sewcial (social) Enterprise, which aims to be inclusive, sustainable and provide job opportunities for the less fortunate and persons with special needs.

Alfya Atelier expanded their services and now offer embroidery, upcycling and prototyping. During the Covid-19 pandemic, they also created a new initiative for contactless alteration service called Sew Senang.